McDonald's crowned Food Business of the Year by British Free Range Egg Producers Association
McDonald's has been awarded the Food Business of the Year Award for the second year running at the British Free Range Egg Producers Association (BFREPA) annual conference.
Praised for the quantity of free range eggs that McDonald's uses each year, and the way it communicates that fact to its millions of customers, McDonald's was named leader in the Food Services Sector and was presented with its award on Thursday evening.
Presenting the award, Chairman of BFREPA, Tom Vesey said
"Back in 1997, McDonald's took the decision to switch to free range eggs. Initially they didn't make a fuss about it but I am delighted to say they do now.
"With communication across all of its restaurants and lorries spreading the free range message to the nation, it ranks amongst the most high-profile advertising our sector receives.
"In 2008, McDonald's plans to kick-off with big breakfast plans which are sure to boost free range egg usage beyond the 90 million eggs the restaurant chain already uses every year. For the second year running McDonald's is truly worthy of the Food Business of the Year title."
Collecting the award of behalf of McDonalds, Senior Agricultural Assurance Manager, David Thomas commented
For more information on the award and BFREPA log on to www.theranger.co.uk"We are committed to using high quality ingredients and maintaining industry leading animal welfare standards with all of our menu items. It is for this reason that all of the eggs used in our breakfast menu and sauces are free range, coming from over 100 producers, 80% of which are independent farmers on small farms. All of our eggs conform to the Lion Mark code of practice and an independently audited free range Farm Assurance scheme, guaranteeing their quality.
"We are delighted to receive the award again this year and it is testament to the hard work of everyone at McDonald's and the farms that supply us. We are looking forward to building on this success and fingers crossed we'll be receiving the award again in 2008."
