Mature workers make their mark at McDonald's
New research proves older workers enhance McDonald's business performance
McDonald's has revealed the commercial impact of creating the right blend of youth and experience in its workforce. According to new research conducted by Lancaster University Management School, which examined the performance of more than 400 McDonald's restaurants across the UK, employees aged 60 plus deliver a significant business boost.
The study revealed that levels of customer satisfaction were on average 20 per cent higher in restaurants that employ staff aged 60 and over. Widely recognised as one the largest providers of first time jobs in the UK, McDonald's also has a strong core of older workers, with around two-fifths of restaurants employing staff aged 60 and over.
David Fairhurst, Senior Vice President, Chief People Officer, McDonald's UK & Northern Europe, said: "Changing demographics in the workplace mean that later life workers are now the fastest growing age group in the labour market. Yet despite the growing numbers of mature workers, their contribution to business and the wider economy often goes unsung. It might surprise people to learn that at McDonald's we employ over 1000 people aged 60 and above. These employees play an important role in our business and, as the research shows, they make a huge impact on customer satisfaction."
