Questions answered
There are 55 questions about “Image” in the “How do you operate?” topic.
Click on a question to read our answer.
- 46. i've been on a few anit-McDonalds website, where people have been saying things about Mcdonalds like you are destroying the rainforest and there are allegations of child labor in China to create happy meal toys what do you say and do to the people who say these things?
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As the market leader, McDonald’s is often the focus for any criticism that might be levelled, fairly or unfairly, at the industry. McDonald’s has many standards and procedures in place that meet and exceed legislation across all of its operations from food supply to employee care. To answer the two specific concerns that you have raised: McDonald’s globally will not purchase beef that’s been produced from recently de-forested areas of the Amazon Rainforest and this has been the case for some time. The company constantly strives to use its purchasing power for good as witnessed by the recent introduction of Rainforest Alliance coffee, for example. As to the allegation that McDonald’s uses child labour in the production of Happy Meal toys, all suppliers across the world undertake a rigorous audit before being approved as a McDonald’s supplier. This audit is designed to ensure that the working conditions comply with and exceed legal requirements.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 47. Do you think documentaries such as Jamie's school dinners and 30 Days have affected sales of the less healthy options on your menu?
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Sales at McDonald’s UK are growing in 2006. The company believes that providing choice, easy to understand nutritional information and above all great tasting food are the reasons for this success as it helps customers to choose what’s right for them. All food and drink on the McDonald’s menu can fit into a balanced diet.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 48. Do you only get masses of complaints or is anybody out there actually positive about the hard work Mcdonalds and its employees do?
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The response from customers to this web site has contained a mixture of positive and negative feedback about McDonald’s as a business and about its employees. McDonald’s welcomes every comment, as these often help towards future improvements.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 49. Don't you feel that the fact you have to set up a carefully planned and well-worded website and campaign regarding McDonalds practices and food shows you a little bit about how poor its reputation amongst the general public is?
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McDonald’s is a successful business and tends to get the majority of both praise and criticism. Where this criticism is unfair or negative, the company likes to take the opportunity to address the issues head on and this website is a good example. This is also a good opportunity for people, such as yourself, to ask any questions you may have and McDonald’s aims to answer them.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 50. When you tell people that you work for Mcdonalds do you find their reactions tend to be positive or negative? And do you feel proud to work for McDonalds?
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People sometimes have a perception of working at McDonald’s that is either inaccurate or outdated, so employees can face a variety of reactions. Employees say, through our opinion survey, that they are proud to work for the company.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 51. how do you create a positive image through creative corporate communication i.e. logo,straplines etc?
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McDonald’s believes that being transparent and communicating with all their stakeholders (customers, suppliers, local residents etc) is important in creating a positive image. Logos and straplines are a part of this, but there is much more to creating a positive image such as this website which gives people the chance to communicate with McDonald’s and receive answers to their questions.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 52. Why do you sue people and media organisations who criticise you?
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In the UK, McDonald’s would only consider taking legal action in the most serious of situations (i.e. where there is a significant challenge to its business longevity and, then only as a last resort having previously explored any other potential opportunities for resolving the particular situation).
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 53. Why do you try to portray yourselves as this ethical consumer friendly company when your destroying lives around the world both by encoraging an obese society as well as low wages and cut throat employment techneques and destroying the world.
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McDonald’s believes it acts in a responsible way in all elements of its business and is always seeking to improve.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 54. How can you call your branches 'restaurants', and think people will take you seriously?
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Restaurants are not dependant on having table service but are quite simply premises where food may be bought or eaten. In the UK, McDonald’s has been proudly serving customers through its restaurants for over 30 years.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 55. Would you agree that the McDonalds golden 'M' trademark is a more widely recognisable than the holy cross on a global scale?
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McDonald’s has never tried to determine this on either a local or global scale and think that this is more likely to be an ‘urban myth’ than reality.
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