Questions answered
There are 151 questions about “Advertising” in the “How do you operate?” topic.
Click on a question to read our answer.
- 1. What is McDonald's yeraly advertising budget? Please can you tell me a) the UK budget b) the worldwide budget and, if possible, c) the Europe budget (EU) Many thanks
-
Thank you for your question. Unfortunately the data that you requested is confidential information that McDonald's would prefer to keep secret from its competitors. We hope you understand. However, McDonald’s has a Student Information Pack that you may find useful. This has been designed to help address the type of questions that you may ask about the company operations. To obtain your copy of the pack please contact: McDonald's Education Service, McDonald's Restaurants Ltd, 11-59 High Rd, East Finchley, London, NW2 8AW. Or if would prefer an electronic version, please send your request to: studentinfo@mcdonalds.co.uk (November 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 2. Hi i am currently doing a business studies assignment and i have chosen the mcdonalds corporation. Recently you have had sucessful advertising campaigns. As part of my question i have to find out what advertising agencies it is that you use. Is there a way of emailing them to me or if thats not possible telling me a way i can obtain the information in order to complete my study. Many thanks Amy Jane Taylor xxx
-
Thank you for your question. McDonald's use a rosta of agencies globally. In the UK we use Leo Burnett.
(November 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 3. how many flowers did it take to make the advert for the British farming?
-
Thank you for this challenging question!
The total number of flowers used in the advert was approximately 250,000 plants. The majority of which we donated afterwards to local schools and the village for their annual fete.
(November 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 4. With so many restaurants, franchises and therefore employees, what internal communications do have in place? how do you communicate the brand, vision and culture to your employees? do you have one to ones, a magazine, a newsletter, team days out etc? what importance do you place on internal communications?
-
The nature of this question suggests that you maybe a student. If this is correct, McDonald’s has a Student Information Pack that you may find useful. This has been designed to help address the type of questions that you may ask about the company operations. To obtain your copy of the pack please contact: McDonald's Education Service, McDonald's Restaurants Ltd, 11-59 High Rd, East Finchley, London, NW2 8AW. Or if would prefer an electronic version, please send your request to: studentinfo@mcdonalds.co.uk (November 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 5. Hi, how are you? Your advert with the song on from Disney's Robin Hood. Did you choose that song because it is from a children's film...then when children watch the film they will be reminded of McDonald's and want to go? Or just cos it's a lovely, catchy tune? Take care.
-
The piece to which you are referring is a rearrangement of a track called ‘Whistle Stop’ which was originally written and performed by Roger Miller for the 1960's Disney film of Robin Hood. There is no sinister reasoning behind the choice of this song for the advertisement. It was simply chosen because it suited the tone of the advert. McDonald's is very much aware that marketing to children is a sensitive issue and the company is careful to talk to children in a responsible way. For the most part, it is parents who make the decisions about the food their children eat and a lot of time is spent considering the opinions of parents in order to create marketing and advertising that conveys positive messages to children about food choices.
(October 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 6. hi i was wondering can you answer this question in 2000 mcdonalds had a millennium watch made can you tell me who made the watch and is it a swatch watch thanks
-
Yes indeed McDonald’s did produce a promotional watch to celebrate the Millennium and it was made by Swatch. No doubt it is a collector’s item now.
(September 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 7. When is the new saver menu commercial coming out?
-
There are no new Saver Menu commercials being produced at the moment. There maybe a re-run of the current Saver campaign, however please look out for new adverts in the future.
(September 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 8. I had a cheeseburger from your Sandbach branch, the burger was no thicker than a rasher of bacon, there was a cheese slice, with a bit of relish, it was stuck between a small bun, and yet when I see your advert the same burger looks massive. My question is as the man in the advert got very small hands, or is it an attempt to deceive yours still hungry and not loving it, J. Sumner
-
Sorry to hear you weren’t satisfied with your meal. McDonald’s can assure you that the food in used in the marketing images and adverts are prepared using the same menu ingredients and are made in line with the same specifications that are given to employees in all McDonald's restaurants. They are also the same size. McDonald's always strives to match the photographs and provide you with the food that you see in the quickest time. If you feel, at any time, that the standard of food falls short, please do inform the restaurant manager, or contact our Customer Services team on 08705 244622. The team would be happy to investigate any issues fully on your behalf.
(August 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 9. hi. this is the second time i've asked this question, i hope you reply this time. you say that complaints about mcdonalds to the advertising standards authority have been upheld; could you give details of this false advertising so everyone can see, please?
-
In November 2003, the ASA upheld a complaint about a McDonald's magazine advertisement which ran with the heading 'The Story of Our Fries. (End of Story)’. It gave a short summary of the preparation and cooking process for McDonald's fries, the purpose of the advertisement being to reassure customers that real potatoes are used to make McDonald’s French fries. The ASA considered that because of the words 'End of Story’, most people would conclude that the advertisement described the complete process, when in fact it only gave a summary. The fact that McDonald's fries are made from real potatoes was never in question or disputed. The details of all complaints to ASA are constantly in the public domain and can be found at www.asa.org.uk/asa - which holds the adjudications for the past five years.
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 10. whats the music on the latest mcd advert please david eccles
-
The piece is a rearrangement of a track called ‘Whistle Stop’ which was originally written and performed by Roger Miller for the 1960's Disney film of Robin Hood.
(July 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 11. the tune for the new mcdonalds tv advert , planting, sounds familiar , please could you tell me where it comes from , thank you
-
The piece is a rearrangement of a track called ‘Whistle Stop’ which was originally written and performed by Roger Miller for the 1960's Disney film of Robin Hood.
(July 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 12. Could you please tell me your new advert, you have where does the music come from
-
The piece is a rearrangement of a track called ‘Whistle Stop’ which was originally written and performed by Roger Miller for the 1960's Disney film of Robin Hood.
(July 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 13. HELLO YOUR CURRENT UK ADVERT WITH CHILDREN AND ADULTS PLANTING A GARDEN FEATURES A WHISTLING TUNE THAT I CANNOT NAME-IT WAS IN A POPULAR CHILDRENS PROGRAMME AND IT'S DRIVING ME MAD! PLEASE LET ME KNOW WHAT PROGRAMME IT WAS ORIGINALLY ASSOCIATED WITH MANY THANKS
-
The piece is a rearrangement of a track called ‘Whistle Stop’ which was originally written and performed by Roger Miller for the 1960's Disney film of Robin Hood.
(July 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 14. What is the song being whistled on your latest advert....it's driving me mad trying to work out where I know it from!!!
-
The piece is a rearrangement of a track called ‘Whistle Stop’ which was originally written and performed by Roger Miller for the 1960's Disney film of Robin Hood.
(July 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 15. what is the theme tune for your new advert?
-
The piece is a rearrangement of a track called 'Whistle Stop' which was originally written and performed by Roger Miller for the 1960's Disney film of Robin Hood.
(July 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon
