Questions answered
There are 36 questions about “Advertising” in the “How do you operate?” topic.
Click on a question to read our answer.
- 1. Seeing as obesity can now be seen as an epidemic in the UK; do you believe that external factors such as advertising may be blamed for the resulting desire to eat fast-food and therefore for people to become obese or do you think it would be down to the persons internal factors such as personality, maturity and traits to not withstand the temptation to eat fast-food, do you therefore not think that McDonalds should just advertise their products on account of their source and fat content?
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Thanks for your question. It is fair to say that marketing and advertising are a widely accepted and indeed an integral part of any successful business, including McDonald’s. McDonald's objective is to ensure that its customers are offered a choice of foods with full nutritional information so that individuals can make the decision themselves, or on behalf of their children, on what they eat as part of a healthy and balanced lifestyle. It is not the company's role to dictate what people should or shouldn't eat. McDonald’s aim is to be as open and honest about sourcing of food as possible, which is part of the reason for this website. (March 2011)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 2. What advertising agency or company does McDonalds use? is it an company owned, and if so, how would you work your way into it?
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Thank you for your question. McDonald's in the UK use Leo Burnett for their advertising. All agencies go through a tendering process to become a supplier to McDonald’s. (February 2011)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 3. What laws/limitations and constraints on marketing do you use or follow. Thank You
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Thanks for your question. All of McDonald’s marketing and advertising goes through a number of different processes and approval stages to ensure it complies with the Advertising Standards Agency regulations. (2011)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 4. i would like to know what McDonalds marketing Strategy is and how it would be defined. and also how they would implement changes to their styrategy.
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Thanks for your question. Unfortunately McDonald’s does not disclose information that is commercially sensitive such as our marketing strategy, as this would offer an advantage to our competitors. However, we suggest you download one of our information packs from www.mcdonalds.co.uk/people/schools-and-students/schools-and-students.shtml
McDonald's has been in the UK for over 30 years now and it always tries to remain contemporary and progressive when keeping up with the changes in the business and meeting the demands of customer needs and expectations. The advertising and marketing of the company constantly evolves to reflect these changes. With careful attention to detail, extensive research into the wants and tastes of its customers and the use of various media and marketing, McDonald's has cultivated a product that gives millions of customers every day a great place to eat, socialise and have a great experience.
(December 2010)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 5. i am a student at college and for my assignment i need to find out how you conduct your primary resarch and how you collect you secondary research.
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McDonald's uses a mix of both qualitative and quantitative research techniques to assess effectiveness of TV campaigns. The company conducts focus groups amongst the pertinent target audience prior to a campaign launch to inform development of scripts/creative material, and quantitative post-tracking amongst a national sample of consumers to measure ad awareness, comprehension of messages, enjoyment/engagement and ad motivation. The rules and regulations governing advertising to children has disallowed the use of 'pester power' as a marketing technique for many years. We suggest you download one of McDonald’s Information Packs. These have been developed after receiving many questions from students wanting to know more about the company and are designed to help address the type of questions that you may ask about the company operations. To visit our 'Schools & Students' page, cut and paste the link below into your browser. http://www.mcdonalds.co.uk/about-us/schools-and-students/schools-and-students.shtml.
(November 2009)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 6. Does McDonalds use Google’s ad words to advertise? btw, McDonalds is the best
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Thank you for your question. Yes. McDonald's does currently have a Google AdWords campaign active.
(March 2010)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 7. What major advertising company does McDonalds use?
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Thank you for your question. McDonald's use a rosta of agencies globally. In the UK we use Leo Burnett.
(Jan 2010)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 8. Hello your current uk advert with children and adults planting a garden features a whistling tune that i cannot name-it was in a popular children’s programme and it's driving me mad! Please let me know what programme it was originally associated with many thanks
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The piece is a rearrangement of a track called ‘Whistle Stop’ which was originally written and performed by Roger Miller for the 1960's Disney film of Robin Hood.
(July 2008)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 9. Have you ever considered giving away / Selling insulated travel mugs instead of glasses for promotions. Quite a number of firms use them as corporate advertising.
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Thank you for your question. McDonald's have had successful promotional giveaways on both Coke glasses and coffee mugs in the past, and we are always looking for new ways to provide added value for our loyal customers. However, there are currently no plans for an insulated mug giveaway at this time.
(December 2009)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 10. can u tell me why it is that mcdonalds are advertising to be open at 6am in the morning when some are not ? am living in the uk and in the one of the bigest citys (london) i think that it should be stated not all mcdonalds are open at this time of the morning this was a sat morning on my way to work hoping for a little something b4 i started work looks like am going to have to go hungry haha
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McDonald’s are sorry to hear that your local McDonald's restaurant wasn't open on your recent visit. Over 80% of our restaurants now open at 6am or earlier, which we believe is a strong message worth communicating to our customers. Unfortunately, not every McDonald's can open its doors that early - this may be due to restrictions by the local authority, or it could simply be a business decision by one of our franchisees. If you would like to find the opening times of another McDonald's restaurant locally, take a look at the Restaurant Locator tool on our website at www.mcdonalds.co.uk.
(December 2009)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 11. Can you please tell me in detail about the promotional activities and the advertising McDonald's Corp is taking up to promote its healthier options such as McSalads in UK ever since their launch in 2004?
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Thank you for your question. Most nutritionists would advise that there is no such thing as a 'healthy' or 'unhealthy' food item - only unbalanced, 'unhealthy' lifestyles that lack variation and moderation in the individual's diet and exclude any regular physical activity. However, the McDonald's menu is constantly evolving in line with customers' requirements so greater choice has been added with the inclusion of Toasted Deli Sandwiches, Salads+ and additional side orders, for example. The company has also switched to free-range eggs and organic milk in its Happy Meal bottles and for McDonald's coffee. In terms of advertising and marketing, the principles remain unchanged albeit that the different ads and promotions change in line with current trends.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 12. i need help on examples of focus group topics and questions to ask my participants about mcdonalds restaurants. i am curently doing a research project. thanks.
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Thank you for your question. McDonald’s conducts focus groups amongst pertinent target audiences prior to a campaign launch to inform the development of creative material, and quantitative post-tracking amongst a national sample of consumers to measure awareness, comprehension of messages, enjoyment, engagement and ad motivation. In general, the selection process for choosing people is random, to make sure that the opinions gathered are from a wide cross section of the community. Unfortunately further information regarding McDonald’s focus groups is confidential including the questions, which are asked.
We suggest you visit our website and download our 'Marketing information pack for students'. This has been developed specially to answer your questions and is packed with useful information. To visit our 'Schools & Students' page cut and paste the link below into your browser. http://www.mcdonalds.co.uk/about-us/schools-and-students/schools-and-students.shtml Or to read the 'Marketing information pack' right now, cut and paste this link into your browser: http://www.mcdonalds.co.uk/static/pdf/aboutus/education/mcd_marketing.pdf. We hope this helps.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 13. How highly does McDonalds protect their Big Mac? Are things like the font, the design, the colours etc. protected with copyright?
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Thank you for your question. The Big Mac is a registered trademark of McDonald's.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 14. Your happy meal ad were the globe comes to life has given my son nightmares and he is now hard to get sleep. Just thought i should bring to your attention that younger kids do have vivid imagination that keeps on going even when asleep.
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McDonald’s is sorry that the advertisement has caused distress however all McDonald’s adverts have been well researched and positively received. The company conducts focus groups amongst the pertinent target audience prior to a campaign launch. The purpose of the focus groups is to measure ad awareness, comprehension of messages, enjoyment/engagement and ad motivation.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 15. In your student information pack, does the publication acctually state the current yearly advertising budget of Macdonalds?
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Thank you for your question. No, the student information pack does not state this figure. Such data is confidential information. Like many businesses, McDonald's does not disclose such information so as not to give competitors an unfair advantage.We hope you understand.
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