Questions answered

There are 4 questions about “Mystery shoppers” in the “How do you operate?” topic.

Click on a question to read our answer.

1. Some restaurants that I go to are filthy, the burgers are sloppily prepared, the fires cartons are only half filled, it sometimes takes forever to get served. What can I do about that? Do you have 'mystery shoppers'?
Good service, quality food, clean restaurants and happy customers are all very important to McDonald’s. The company measures these in different ways, including a Mystery Shopper programme. If you’re unsatisfied with anything, please talk to the restaurant manager, or call Customer Services on 08705 244 622.

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2. Do you have mystery shoppers? If yes how do you apply? I eat McDonalds every day and have done for the last 10 years. I Know a good meal. Thanks
Yes, McDonald’s does use Mystery Shoppers to help evaluate the experience its customers are receiving in restaurants. The company uses an external agency to manage this process, and they handle recruitment.

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3. Do you employ "mystery shoppers" to evaluate the service provided by your sites? If so, is this carried out by an outside agency or in house?
Yes, McDonald’s does use Mystery Shoppers to help evaluate the experience its customers are receiving in restaurants. The company uses an external agency to manage this process, and they handle recruitment.

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4. i'm intrested in joining a focus group is there one in birmingham?
Unfortunately McDonald’s is not currently planning a focus group in Birmingham. In general, the selection process for choosing people is random, to make sure that the opinions gathered are from a wide cross section of the community.

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