Questions answered
There are 3 questions about “Packaging” in the “How do you operate?” topic.
Click on a question to read our answer.
- 1. What Design Software does mcdonald's use to design the packaging
-
Thanks for your question. We have a number of agencies that create our designs on our behalf. A lot of design work these days is done on Adobe Creative Suit such as Photoshop. (November 2011)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 2. As a McDonald's customer of some 15 years; I recently noticed the paper wrappers for the straws had been changed. Am I correct in thinking the straw-wrappers were the longest running design without re-branding? I believe the previous wrapper design was introduced in 1986, is this correct? Why did you get rid of this nice nostalgic design for the sake of change? It seems a little odd considering 80's style is back in fashion now.
-
Thank you for your question. The design of all McDonald’s packaging has recently been aligned with a Global standard that is being implemented across Europe. Whilst there are some items that are exclusive to individual markets, in general as much as possible will be the same. The reason for this is consistency and cost benefit.
(December 2009)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon - 3. I'm currently working at McDonalds as a Staff Trainer and one problem we have is the fry yield. Would it be a good idea to make the boxes a fraction smaller so they cannot be overfilled, plus it would create an impact and save quite a bit of packaging.
-
Thank you for your suggestion. However the packaging we use is designed and produced by global McDonald's and therefore is something we cannot change.
(November 2008)
Email this to a friend
Bookmark with:
What are these? Delicious Digg Reddit Facebook StumbleUpon
