Questions answered

There are 4 questions about “Competitors” in the “What are you doing about...” topic.

Click on a question to read our answer.

1. what would you do if there was a new market leader and you had no customers ever again? Cry?
Thank you for your question. McDonald’s does not think it appropriate to comment directly on its competitors. However it is certainly true that the company operates in a competitive market and has numerous competitors in the catering sector ranging from fast food restaurants to traditional fish and chip shops. (February 2011)

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2. If people stopped buying McDonald's would you close the whole company down?
Thanks for your question. Millions of people in the UK visit McDonald’s restaurants and enjoy the great tasting food each year. McDonald’s is a very recognised brand with a strong business strategy and a positive outlook for the future. McDonald's are always looking to respond to customer needs and we hope that this does not become an issue in the future. (January 2011)

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3. 9-what is mc donalds doing to improve the products/services you provide? 10-what is mc donalds doing to remain competitive in the market every year? 11-how well are all the employers getting on to make sure your business is producing the best goods and services? 12-are all the employees working at mc donalds given training educated to develop the customer focus in your business?
Thanks for your questions. McDonald’s is constantly monitoring its products and services to ensure we provide the best and most popular products to our customers. McDonald’s undertakes a number of different market research projects each year to constantly evaluate the best possible business strategy for the company to ensure we are leaders in the market. With regards to McDonald’s employees, each employee undertakes training for their specific job and will receive adequate training during their career. As we have mentioned before we suggest you take a look at our information packs on www.mcdonalds.co.uk/people/schools-and-students/schools-and-students.shtml (January 2011)

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4. My friend Johnny says Burger King is better than McDonalds. I told him he was like totally wrong and hit him. I was right to hit wasn't I? He is now threatening to call the police. Will McDonalds pay for my lawyer as I was trying to defend your good name?
McDonald’s does not condone any act of violence and understandably does not think it is appropriate to comment on its competitors.

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