Questions answered
There are 10 questions about “Labelling” in the “What are you doing about...” topic.
Click on a question to read our answer.
- 1. will mcdonalds ever adopt the government traffic light classification of food? I beileve that using an independant food labelling system verified by the government will win over more people than a company standard labelling system which is constantly open to debate and authenticity?
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McDonald’s believes that the Guideline Daily Amount (GDA) approach provides useful information to the customer, and this was fully researched prior to the company launching it.
However, McDonald’s is closely monitoring alternative 'traffic light' systems and if customers inform the company that this is what they prefer, then McDonald’s will certainly look into it.
(May 2008)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 2. why don't you put the ingreddients of your food on its packaging?
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The main reason McDonald’s doesn't put food ingredients on packaging is due to space restrictions. There is only enough space available to print either ingredients or nutrition - and the company has chosen to publish nutritional information instead because this is what customers said they wanted. McDonald’s has been committed to sharing nutritional information with customers for over 20 years, and the decision to enhance this information by putting it on packaging using a GDA (Guideline Daily Amount) format was based on customer feedback. A full list of ingredients can be found at www.mcdonalds.co.uk or by contacting Customer Services on 08705 244 622.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 3. Why not put the RDA limits and percentage thereof on your Nutrition Counter page?
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The full nutritional breakdown of all McDonald's food items, including Guideline Daily Amounts (GDAs), is available on the back of the tray liners in restaurants or online at www.mcdonaldsmenu.info.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 4. Have you considered using a traffic light system for your foods, as sainsbury's has done with its own brand foods? I find them a lot easier to use than nutritional tables.
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McDonald’s considered many ways of displaying the nutritional information. However, the company decided on presenting a guideline daily amount (GDA) table that includes the nutrients that the food provides as a percentage of a person’s GDA as well as the total amount of, for example, calories or salt in a particular menu item. This route was determined after extensive consumer research and trials that the company did, both in the UK and in other countries around the world. If you need clarification on how the table works please visit www.mcdonaldmenu.info for more information.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 5. will you introduce a package including information and a menu for children and adults who use makaton signs and symbols
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There are no plans to do so in the immediate future, but this query has been forwarded to the Packaging and Design Team.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 6. Why does the copyright notice on your packaging say 2003? Isn't it normal to say 2003-2006?
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The copyright statement is there to show the year in which that packaging was first printed. So in this case it’s 2003, and the design has not been updated since.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 7. Doesn't placing nutrition information on packaging go against the Traffic Light system the Food Standards Agency are proposing?
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The McDonald's model was developed following lengthy, detailed consumer research and practical trials in several countries. McDonald's believes that as a result a robust model has been produced based on the ways in which customers want to see this information presented within the food service sector.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 8. A lot of other companies put labelling on their food packaging. What are you doing?
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McDonald's does now include nutritional information on the back of tray liners in restaurants and on packaging and has updated the nutritional information that it already provided on the website. McDonald's provides information on calories, carbohydrates, fat, protein and salt on the packaging and provides additional information on saturated fat, added sugar and fibre on the website. Just like Tesco and a number of food brands McDonald's shows people the percentage of nutrients that the food provides as a percentage of their guideline daily amount as well as the total amount of say calories or salt in that particular menu item. McDonald's decided on this route following extensive consumer research and trials that the company did both here in the UK and in other countries around the world.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 9. Will you adopt a Sainsbury's-style code of red, yellow and green lights to alert your customers about salt, saturated fat, added sugar, fat and calories within your products?
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McDonald's does now include nutritional information on the back of tray liners in restaurants and on packaging and has updated the nutritional information that it already provided on the website. McDonald's provides information on calories, carbohydrates, fat, protein and salt on the packaging and provides additional information on saturated fat, added sugar and fibre on the website. Just like Tesco and a number of food brands McDonald's shows people the percentage of nutrients that the food provides as a percentage of their guideline daily amount as well as the total amount of say calories or salt in that particular menu item. McDonald's decided on this route following extensive consumer research and trials that the company did both here in the UK and in other countries around the world.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 10. a suggestion why not put the fat grams and claories on the food you sell?
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McDonald's does now include nutritional information on the back of tray liners in restaurants and on packaging and has updated the nutritional information that it already provided on the website. McDonald's provides information on calories, carbohydrates, fat, protein and salt on the packaging and provides additional information on saturated fat, added sugar and fibre on the website. Just like Tesco and a number of food brands McDonald's shows people the percentage of nutrients that the food provides as a percentage of their guideline daily amount as well as the total amount of say calories or salt in that particular menu item. McDonald's decided on this route following extensive consumer research and trials that the company did both here in the UK and in other countries around the world.
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