Questions answered
There are 9 questions about “Pricing” in the “What are you doing about...” topic.
Click on a question to read our answer.
- 1. Hi I am doing some research for my degree please can you help? How often and when do you collect marketing data? Who do you collect the data from? How do you use the data? What are the data and information requirements? Thanks Darren
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Firstly apologies for the delay in answering your question, the team has been very busy with all the questions that are pouring in and everybody is working hard to answer them all.
If you are a student, McDonald’s has a Student Information Pack. This was developed after receiving many questions from students wanting to know more about the company and has been designed to help address the type of questions that you may ask about the company operations. To obtain your copy of the pack please contact: McDonald's Education Service, McDonald's Restaurants Ltd, 11-59 High Rd, East Finchley, London, NW2 8AW. Or if would prefer an electronic version, please send your request to: studentinfo@mcdonalds.co.uk
(November 2008)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 2. Why are fries so expensive pound for pound when compared to chips sold in a traditional British fish and chip shop?
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McDonald’s believes that its French Fries represent good value for money, and compare well with its competitors.
DECEMBER '07 UPDATE: McDonald's French Fries are now fully accredited by the Vegetarian Society. (December 2007)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 3. why are all your vegetarian sandwiches so expensive? i would like to see a vegatarian sandwich on the pound saver menu for once
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McDonald’s aims to give customers value right across the menu. Currently, the Pound Saver menu incorporates Garden Salads and French Fries, both of which are suitable for vegetarians. The company constantly reviews its menus and promotions, but if you have a specific request please contact the Customer Services team via the 'Contact Us' section at www.mcdonalds.co.uk.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 4. Why are your prices going up? McFlurrys are not 99p anymore why not?
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All retailers adjust their prices from time to time. McDonald’s aims to provide customers value across all menu items. The recommended retail price for McFlurries is £1.19, but at many restaurants you will find that McFlurries are still part of the Pound Saver menu and, therefore, retail at 99p.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 5. why is mcdonals so expensive, u can buy cheaper mean in other burger shops
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McDonald’s sources the best ingredients at the very best price in order to provide value across the whole menu. To balance all these aims, this might mean that McDonald’s is more expensive than other burger restaurants but the company believes that this is reflected in the taste and quality of the products.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 6. Why have the happy meals gone up to £2.19 kids love them and £1.99 is not much but if you have a few kids £2.19 is just to much
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The majority of restaurants are still charging £1.99 for Happy Meals. However, some restaurants are company-owned and others franchised which means that there are price differences across the country. The overall aim of the company remains to provide the best possible quality products at the best price.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 7. I would like to know why I have to pay 5p per dip (you only receive 1 free dip with nuggets) in the Downham, Kent branch of McDonalds and no other McDonalds. I think that this is unacceptable.
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This is due to the fact that a number of McDonald’s restaurants in the UK are run by franchisees. Some franchisees make a small charge for sauce sachets. Many restaurants do not, however.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 8. why do you no longer do a pack of 4 chicken nuggets?especially when you supply these in your happy meals also why is a double cheese burger on the pound saver menu when it actually costs £1.19? why isnt the pricing the same at all your restaurants franchises are more expensive!! many thanks m brooke
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In fact, the Chicken McNuggets pack of 4 has only ever been available as a Happy Meal. The Pound Saver menu represents good value, rather than exclusively based on products under £1. Finally, you are right that prices vary slightly between restaurants. Some McDonald’s restaurants are company-owned and some are franchises. It is within the franchise owners’ discretion to set the prices they charge.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 9. Why is the Filet-O-Fish so expensive?
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McDonald’s aims to give customers value across all the items on their menu and believes the Filet-o-Fish is an example of tasty food at a good price.
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