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There are 4 questions about “Rainforest” in the “What are you doing about...” topic.

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1. In my geog class we’re talking about the rainforest.My teacher was talking about fast food places.She shocked me,saying"McDonalds always take the rainforests money and ruin it - killing animals and trees".I was confused I said-Miss don't Mcdonalds support Rainforest alliance?”She replied "Absolute rubbish they are telling you lies!". Is this true?I 'd please like proof so I can show her she is WRONG!I’m a regular costumer to Mcdonald's;I go there every wkd with my family!
Thank you for your question. You are correct in saying that McDonald’s supports the Rainforest Alliance. McDonald's is fully aware of the need to protect and preserve the environment, including the rainforests. The Company works globally to a policy of not taking cattle from recently deforested areas in the Amazon Rainforest. In addition, together with Greenpeace, McDonald's has engaged in discussions with other NGOs (non-governmental organisations), companies and the Soya industry in Brazil to prevent further deforestation due to the production of Soya for animal feed. The result of this work is an agreement by the Brazilian Association of Vegetable Oil Industries and the National Association of Grain Exporters and their members not to trade Soya from deforested areas within the Amazon as of October 2006. In addition, McDonald’s has joined the Sustainable Agriculture Initiative Platform, which was created by the food industry to improve conditions for local communities. This great new initiative led McDonald's to change its Full Bean coffee to Rainforest Alliance Certified Coffee. This was chosen because the programme takes a holistic approach to supply chain sustainability. What this means is that because farms are certified based on social and environmental standards that guide farmers towards long-term sustainable farm management, the quality of the coffee produced is generally higher. This means that McDonald’s customers get competitively priced high quality Arabica coffee that has been produced under sustainable conditions according to standards that benefit coffee farmers and the environment. In January 2007 McDonald’s became the first major retailer in the UK to source 100% of its coffee from Rainforest Alliance Certified farms. McDonald's firmly believes that the Rainforest Alliance's focus on social and environmental standards and sustainable farm management complements its own supply chain principles. If you would like further information on the Sustainable Agriculture Initiative Platform, please visit the website at www.saiplatform.org, where you’ll find a section on coffee growing. You can also look out for more information in restaurants or at www.rainforest-alliance.org. (December 2009)

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2. McDonalds is a company that over the course of several decades wiped out large percentages of thriving rainforest and natural habitat of native animals to produce the feed lot cattle in order to feed such a gross amount of the world your unhealthy small burgers that, yes, would only be found in supermarkets. Because you people have eliminated competition the only places to eat now are supermarkets and fast food chains shame on you.
McDonald's is fully aware of the need to protect and preserve the environment, including the rainforests. The Company works globally with its suppliers to a policy of not taking cattle from recently deforested areas in the Amazon Rainforest. In addition, together with Greenpeace, McDonald's has engaged in discussions with other NGOs (non-governmental organisations), companies and the Soya industry in Brazil to prevent further deforestation due to the production of Soya for animal feed. The result of this work is an agreement by the Brazilian Association of Vegetable Oil Industries and the National Association of Grain Exporters and their members not to trade Soya from deforested areas within the Amazon as of October 2006. In addition, McDonald’s has joined the Sustainable Agriculture Initiative Platform, which was created by the food industry to improve conditions for local communities. This great new initiative led McDonald's to change its coffee to a new Full Bean Rainforest Alliance Certified Coffee. This was chosen because the programme takes a holistic approach to supply chain sustainability. What this means is that because farms are certified based on social and environmental standards that guide farmers towards long-term sustainable farm management, the quality of the coffee produced is generally higher. This means that McDonald’s customers get competitively priced high quality Arabica coffee that has been produced under sustainable conditions according to standards that benefit coffee farmers and the environment. McDonald's firmly believes that the Rainforest Alliance's focus on social and environmental standards and sustainable farm management complements its own supply chain principles. If you would like further information on the Sustainable Agriculture Initiative Platform, please visit the website at www.saiplatform.org, where you’ll find a section on coffee growing. You can also look out for more information in restaurants or at www.rainforest-alliance.org. (March 2009)

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3. Are your chickens raised in battery farms? what responsibility do you take for the clearing of rain forests and other natural areas for cattle raising on your behalf?
Thank you for your question. Make Up Your Own Mind has been set up specifically to answer questions about McDonald's within the UK so it is hard for us to answer specific questions about products in other markets, although you can visit McDonald’s US via www.mcdonalds.com. The chickens used for meat in McDonald’s products are called broilers, and are not free-range, but they are reared under conditions that meet high standards, monitored by the Assured Chicken Production regulations. The British Poultry Council also sets high standards for chicken welfare, which is monitored through a set of regulations called Assured Chicken Production (ACP). All suppliers that work with McDonald's must adhere to these standards and procedures as well as McDonald's own strict protocols. You may be interested to know that McDonald's is constantly monitoring the situation with regard to the use and availability of free-range meat. There are huge differences in the costs of producing free-range chickens, compared with more common farming systems. With regards to the rainforest, McDonald's is fully aware of the need to protect and preserve the environment, including the rainforests. McDonald’s UK only sources beef from British and Irish farms, with over 16,000 farmers raising cattle for our beef. Obviously this means that McDonald's UK has no impact on the rainforests. In addition, McDonald’s works globally with its suppliers to a policy of not taking cattle from recently deforested areas in the Amazon Rainforest. Together with Greenpeace, McDonald's has engaged in discussions with other NGOs (non-governmental organisations), companies and the Soya industry in Brazil to prevent further deforestation due to the production of Soya for animal feed. The result of this work is an agreement by the Brazilian Association of Vegetable Oil Industries and the National Association of Grain Exporters and their members not to trade Soya from deforested areas within the Amazon as of October 2006. (Jan 2010)

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4. Why are you destroying the South American Forest for your stupid restaurant?
McDonald’s doesn’t destroy the Amazon Rainforest. McDonald's globally works with its suppliers to a policy of not taking cattle from recently deforested areas in the Amazon Rainforest With Greenpeace, McDonald's engaged in discussions with other NGOs (non-governmental organisations), companies and the soya industry in Brazil to prevent further deforestation due to the production of soya for animal feed. This work has resulted in an agreement by the Brazilian Association of Vegetable Oil Industries and the National Association of Grain Exporters and their members not to trade soya from deforested areas within the Amazon as of October 2006.

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