Questions answered
There are 22 questions about “Super Size Me” in the “What are you doing about...” topic.
Click on a question to read our answer.
- 1. How did Supersize documentary influence your CSR strategies? How did your CSR strategies changed since the movie releasing? How do u respond to those critics who accused you to have tricked your clients changing the supersize with the hugo? Mine are not critics, I study CSR and I am researching on the debate that Spurlock has created. Kind Regards. A.V.
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Thank you for your question and sorry for our slow response, this was due to some recent technical updates to the site, which resulted in a delay in answering questions.
McDonald’s hasn’t made any changes to its restaurants as a result of ‘Super Size Me’. However, the company does listen to its customers and that’s why McDonald’s UK has added many new choices to its menu over the last few years such as the introduction of salads and Toasted Deli Sandwiches.
If you would like to obtain a copy of McDonald's CSR report, this is available for download at www.mcdonalds.com.
(November 2008)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 2. The documentry DVD " Super Size Me " ( I'm sure you've heard of it !!! ) in the bonus section has a part called " The Smoking Fry " in which McDonalds fries allegedly sit for 10 weeks in a jar with no sign of decay / decompostion. Now i'm no expert but i'm certain most food should show some form of deterioration in that timescale, so why didn't your fries ???
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McDonald’s French Fries are made in a similar way to the french fries you would eat in a restaurant or buy in your local supermarket. The French Fries are also made of exactly the thing you would expect, potato. Therefore a McDonald’s French Fry should react to being left like this in the same way as any other - it will decompose.
DECEMBER '07 UPDATE: McDonald's French Fries are now fully accredited by the Vegetarian Society. (December 2007)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 3. My friend saw that movie you made "Supersize Me" and he decided to follow your advice and eat nothing but McDonalds. Now he's too fat to leave the house! Do you have any plans to start delivering?
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The film Super Size Me was made by Morgan Spurlock, not by McDonald's. McDonald's would not advise anybody to follow the extreme diet that was shown in the film. It was a one-dimensional diet that consisted of over 5,000 calories a day and was devoid of any variation or regular physical activity.
McDonald's has no current plans for a home delivery service.
(September 2007)
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 4. How do you feel about Morgan Spurlock?
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McDonald's believes in free speech and Morgan Spurlock is entitled to his opinions but they are not shared by the company.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 5. Only the most popular questions.. so you can avoid any difficult ones??? How do ytou explain away the Morgan Spurlock dietary issues and the fact that he put on 2 stone (28lbs) in 30 days?!
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The diet followed in ‘Super Size Me’ was a one-dimensional diet of over 5,000 calories a day – that's twice the recommended amount for adult males. In addition to that, Morgan Spurlock also went from being a highly active individual, to intentionally stopping all physical activity. The essence of a good diet is based on balance, variety, moderation and physical activity. McDonald's recognises this relationship and stresses that importance in customer literature available in all restaurants - enabling the customer to make an informed choice about individual meals in relation to their whole diet.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 6. Would i die if i supersized like that dude on tv for a month.
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The diet followed in ‘Super Size Me’ was a one-dimensional diet of over 5,000 calories a day – that's twice the recommended amount for adult males. In addition to that, Morgan Spurlock also went from being a highly active individual, to intentionally stopping all physical activity. The essence of a good diet is based on balance, variety, moderation and physical activity. McDonald's recognises this relationship and stresses that importance in customer literature available in all restaurants - enabling the customer to make an informed choice about individual meals in relation to their whole diet.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 7. what do you think about the film 'supersize me' exposing you?
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McDonald's doesn’t see ‘Supersize Me’ as an exposé but more as a personal experiment by the film maker in eating too much and doing far too little exercise.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 8. Did you enjoy Supersize Me?
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This is a difficult question for a company to answer. In the UK, McDonald's and its franchisees employ around 67,000 people. Many of these people have seen the film and no doubt have a range of different opinions, both positive and negative.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 9. What do you think of the film, "SuperSize Me?" Has it hurt fast food business?
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McDonald’s sees the film ‘Super Size Me’ as a personal experiment by a filmmaker, based on eating too much while doing far too little exercise. Of course, films like this can affect peoples’ perceptions of McDonald’s. But the film offered just one side of the argument and McDonald’s believes that people have the right to make up their own mind based on the facts. And this web site has been set up to give people a place to ask questions that they might have about McDonald’s, so that they can make an informed choice.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 10. Why do I get the Spurlock McGurgles everytime I eat at your resturants?
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McDonald’s is not aware of the ‘Spurlock McGurgles’ as being a specific phenomenon. Everyone has a different digestive rate and can be affected in different ways by the things that they eat.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 11. On t.v a man ate McDonald's for a whole month and he died. I think it would just kill people if they ate it more than 1 every 2 days. Is it true that your food is full of badness?
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McDonald’s has no knowledge of the TV programme that you’re referring to. It is certainly true that one director, Morgan Spurlock, in his film Super Size Me decided to change his normal active lifestyle to an extreme diet that exceeded 5000 calories per day – twice the recommended allowance for a man. But he didn’t die and McDonald’s would never condone such an extreme diet. McDonald’s products are made from the best possible ingredients and a full list of ingredients can be found on tray liners in restaurants, on packaging and online at www.mcdonaldsmenu.info There is nothing on the menu that can’t be enjoyed as part of a balanced diet.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 12. Do you take seriously the comments made in the movie SuperSize Me? I mean, those things have put me off McDonalds a bit, so are any of those facts true or have they been lies, and also if some are true, have you actaully made an effort to change this system in your resturants
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McDonald’s hasn’t made any changes to its restaurants as a result of ‘Super Size Me’. The company takes the view that the film was based around an extreme diet, coupled with limited exercise. However, McDonald’s does listen to its customers and that’s why McDonald’s UK has added many new choices to its menu over the last few years such as the introduction of Toasted Deli Sandwiches.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 13. i heard that the icein many of our resturants is dirtyer that toilet water, this was also stated on the tv show 'supersize me'. can you explain this.
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This is a myth and is not true.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 14. Did you suffer a big dip in sales after the "super size me" film came out?
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McDonald’s UK doesn’t release any UK specific sales data so unfortunately can’t answer your question.
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What are these? Delicious Digg Reddit Facebook StumbleUpon - 15. Have you (as a company) studied the documentary/film "Super Size Me" and have you learned anything from it?...
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Some of McDonald’s employees have watched the film but neither they, nor the company, learned anything new. Morgan Spurlock chose to follow an extreme diet and limit his exercise regime: McDonald’s would not recommend that to anyone
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