Questions answered

There are 6 questions about “Super Size Me” in the “What are you doing about...” topic.

Click on a question to read our answer.

1. My question is very simple, for what reason did you remove the 'supersize' option for Mc Donald's food? Will it ever be re-introduced?
Thank you for your question. McDonald's UK stopped offering supersize portions in 2001, as they were no longer popular. There are no current plans to bring the supersize options back to the McDonald’s menu. (2011)

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2. I couldn't help noticing Spurlock never ordered juice, salad, or other healthier items on your menu, neither has he addressed McDonald's charity events, such as efforts to fight cancer. Do you consider this a biased strategy of the director to make his point? If so, why hasn't the company used this as a rebut?
McDonald's sees the documentary 'Super Size Me' as a personal experiment by a filmmaker, based on eating too much while doing far too little exercise, the results of which were clearly not good. The essence of a good diet is based on balance, variety, moderation and physical activity. McDonald's recognises this relationship and stresses that importance in customer literature available in all restaurants - enabling the customer to make an informed choice about individual meals in relation to their whole diet. (April 2010)

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3. Hey. If your burgers contain 100% beef as you so regularly say, then how come the guy from supersize me got really ill. Also, how much in advance are your burgers cooked before being served to customers?
As you rightly mention McDonald's only uses 100 percent beef in its beef patties, Nothing but whole cuts of forequarter and flank (similar to the mince you'd buy in the supermarket).With regards to the film ‘SuperSize Me’ McDonald's sees the film as a personal experiment by a filmmaker, based on eating too much while doing far too little exercise, the results of which were clearly not good. Lastly once sandwiches / burgers are prepared, they are kept in a heated area between the front counter and the kitchen to ensure that they remain hot and fresh. They must be sold within ten minutes otherwise they are disposed of. (March 2010)

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4. The documentry DVD " Super Size Me " ( I'm sure you've heard of it !!! ) in the bonus section has a part called " The Smoking Fry " in which McDonalds fries allegedly sit for 10 weeks in a jar with no sign of decay / decompostion. Now i'm no expert but i'm certain most food should show some form of deterioration in that timescale, so why didn't your fries ???
McDonald’s French Fries are made in a similar way to the french fries you would eat in a restaurant or buy in your local supermarket. The French Fries are also made of exactly the thing you would expect, potato. Therefore a McDonald’s French Fry should react to being left like this in the same way as any other - it will decompose. DECEMBER '07 UPDATE: McDonald's French Fries are now fully accredited by the Vegetarian Society.

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5. Before the movie Supersize Me, why were super-sized meals encouraged by McDonalds?
Thank you for your question. McDonald's has always promoted a variety of menu items to cater to customers demand. McDonald's stopped Super Sizing in the UK very simply because there weren’t many customers taking up the offer. By the time Super Sizing was stopped it accounted for less than 0.1 percent of all UK sales. (Jan 09)

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6. Have you seen the movie "Super Size me?" If so what are your feelings on it? Did it inspire you to not eat mcdonalds as t did for me?
McDonald's sees the film 'Super Size Me' as a personal experiment by filmmaker Morgan Spurlock. For the purposes of the documentary, he switched from a balanced and active lifestyle to one which involved consuming a somewhat unnatural 5,000 calories a day (double the recommended daily intake for an active man) and ceasing physical exercise. Of course, films like this can affect perceptions of McDonald's, however, the film offered just one side of the argument and McDonald's believes that people have the right to make up their own minds based on the facts. This web site has been set up to give people a place to ask questions, seek information and discuss opinions that they might have about McDonald's and its food. McDonald’s hopes that it will go some way to helping customers make an informed choice about its food. (March 09)

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